McDonald’s India – North and East, has introduced a new brand app –‘McDonald’s’ – to provide consumers with special deals; offers that can be redeemed at dine-in, takeaway or drive thru.
Through the new McDonald’s app, the brand aims to enhance its customer experience as well as engagement by offering them the best of McDonald’s all on one single mobile platform. In addition to the offers, the app also allows one to order McDelivery, share feedback, learn more about the menu and much more.
To avail of the service, customers first need to download the ‘McDonald’s’ app on their iOS or Android device and register with a new account. Once registered, a bunch of offers will appear under the “Deals” section. They then need to select on the deal to claim (at dine-in or takeaway or drive-thru) and tap ‘Redeem’ and ‘Activate’ once at the counter, as this will activate a 5-minutes timer and a QR code will appear on the screen. One will need to place the code in front of the scanner so that the deal is read and applied, within 5 minutes.
The new McDonald’s mobile app is aimed at leveraging the power of the ubiquitous mobile platform to drive better customer engagement. Connaught Plaza Restaurants operates McDonald’s restaurants in North and East India. Robert Hunghanfoo, head, Connaught Plaza Restaurants Pvt. Ltd., said, “We are scaling our efforts in 2021 using technology to elevate our customers’ experience. The McDonald’s mobile app is an important part of our strategy to delight our customers with #TheRealDeal on their favourite McDonald’s menu items.”