Logitech India has announced the opening of its first-ever experience store in Nehru Place in Delhi. The store is part of the brand’s retail strategy to allow users to experience their range of product portfolio that is spread across gaming, lifestyle and productivity segments.
This is the first exclusive Logitech experiential store in India. The store will feature the range of Logitech’s productivity and lifestyle peripherals, Logitech G gaming gears and Blue Microphones for creators.
The Logitech experience store is divided as per the product portfolio. Different zones represent Logitech’s products focused on gaming, creativity, lifestyle and productivity. For instance, the gaming zone includes the overall ecosystem with the Logitech G headsets, mice, and keyboard, allowing the user to play the games and experience the performance of the gears before making a purchase.
Speaking on the launch of the store, Srinivas Rao, country head, Logitech India, said, “The Logitech experience store launch is a step towards our commitment to the India market where we offer consumers and other retail partners an opportunity to physically experience our products and make an informed purchase decision.”