Google joins hands with Ford to drive in-car tech – Times of India
In-car tech has come along in leaps and bounds in the last few years. To drive it further, Google and Ford are coming together to make connected cars even better. The two companies announced a partnership under which Google’s tech will power connectivity in Ford cars. Beginning 2023, Ford — and Lincoln — vehicles at all price points will be powered by Android, with Google apps and services built-in.
The idea behind the partnership to have efficient connected vehicles that will minimise driver distraction. Ford cars will have features built on top of Android OS and will have the relevant Google apps and services. Some of the key features include:
The idea behind the partnership to have efficient connected vehicles that will minimise driver distraction. Ford cars will have features built on top of Android OS and will have the relevant Google apps and services. Some of the key features include:
- With Google Assistant, drivers can keep their eyes on the road and hands on the wheel, by getting things done with just their voice.
- With Google Maps as the vehicles’ primary navigation, drivers can reach their destination faster with information on real-time traffic, automatic rerouting, lane guidance and more.
- With Google Play, drivers will have access to apps for listening to music, podcasts, audiobooks and more. These apps are optimised and integrated for in-vehicle use.
- Android in the car also enables Ford and third-party developers to build apps that provide a better experience.
“We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road,” said Sundar Pichai, CEO, Google in a press statement.
“As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernise our business,” said Jim Farley, President and CEO of Ford.
